Saturday, 5 June 2010
A funny thing happened on the way to The National
Mflow’s tagline ‘Discovery is the best thing in music’ may or may not true, but I’ve just made a discovery myself – that the best sort of music discovery can be discovering the music that you already know. That’s a lot of discoveries in one sentence, so let me explain.
I was all set to skip the new National album. I was just going to let it pass, on account of having too much currently stacked up in the ‘recently acquired’ CD pile-up - and the download equivalent (a queue?).
Then I succumbed, having read too many glowing reviews, and put it on order from Amazon, but with self-calibrated expectations. I say this because, though I am a fan of The National (having first discovered them via their wonderful track “About Today” on an Uncut magazine cover-mount) I’ve found them to be a band of great promise if not quite the accomplished article on delivery.
I bought their previous two records “Alligator” and “Boxer” and found them both to contain great moments (notably on Boxer – “Guest Room”, “Fake Empire” and “Mistaken For Strangers”) but overall, patchy (but, aggrieved National fans, read on). I also once bought three tickets to one of the band’s shows at The Astoria on the “Boxer” tour and coaxed two friends along, eulogising about this great new band I’d discovered.
When they opened that gig with “Guest Room” I felt vindicated and all like the great “A&R” man (it sounded absolutely splendid), but the rest of the gig was somewhat marred by singer Matt Berninger’s apparent discomfort on stage. You can actually hear more about his stage-fright issues via a Guardian podcast here (small aside – what do you do when an artist on the cusp of mainstream success and potentially huge live shows – suffers from lack of stage presence? - I can’t see many artists taking much to a suggestion of stagecraft ‘coaching’).
So, I thought I’d skip ‘High Violet’. Thank god I didn’t. I only really got to play it properly because I was travelling (back from the South West) and was in a bit ‘phased out’ (after a disappointing business meeting). For those reasons, I set the album to play on repeat – and just let it run & run (four-five times over maybe) until it kind of got inside my head.
Three weeks later and it’s still there, rattling around. In fact I only really came up for air by re-visiting their previous two albums – both of which now suddenly connect with me much more than they did originally. Alligator especially, is a real treat, as it turns out.
Somehow I now ‘get’ The National. I’ve got beyond the moody baritone ‘miserabilists’ stage and moved on to appreciate the tightly-wound core of fine drumming, bass and guitar, the finely detailed, layered, textured sounds (including wonderfully understated use of piano, strings and brass), the oddly-affecting, existential lyrics and at last, the strained emotional delivery of Matt Berninger’s vocals. And more than that, his superb phrasing.
It all makes sense – and on High Violet manages to exceed the sum of all these wonderful parts – through having better tunes, with better songs – Berninger’s lyrics now more effective in connecting real-life stories with the weird inner-dialogues – effectively making him a fully-paid up member of the Genuine Pop Music Poets Society.
“Someone send a runner for the weather that I’m under for the feeling that I lost today”, for example, from ‘England’ (for me the album’s pinnacle track, and my self-adopted national world cup theme. Was that really ‘England’ playing in background on some recent world cup BBC coverage? I think it was). Or perhaps take this one, from single Bloodbuzz Ohio: “I still owe money, to the money, to the money I owe” – that’s a clever commentary on the recent financial crisis if you want my opinion. My favourite though is from Lemonworld, where that songs protagonist declares he “left my heart to the army, the only sentimental thing I could think of”. It rouses.
But why am I telling you this on Juggernaut, without due consideration for the industry? Well it actually did get me pondering on both the demand side and the supply side of things actually.
On the demand side, as with Mflow for example – we’ve become somewhat absorbed, perhaps even obsessed with, ‘discovering’ new music, with gaining ‘access’ to it, and with the ‘acquisition’ of it. It strikes me these experiences all pale with actually listening, and forming a deeper relationship with the music than you thought might be possible initially. It’s like discovering a new author and then revisiting all his or her other books, with a renewed, re-ignited pleasure. You can find yourself thanking your lucky stars, just for the serendipity of it all. Besides, the album would never have entered my consciousness in the way that it has, without that first bought of repeated listening.
On the supply side, The National’s story amounts to the way it should be for music artists and their development, does it not? ‘High Violet’ is the Band’s fifth album and represents a sure, steady growth creatively and now commercially as well. It’s refreshing, re-assuring even, that we can still witness artists in a steady ascendancy like this. Isn’t this how it used to be? I would wish the same on The Local Natives, or The Temper Trap – or any other type of band with the apparent talent and capability to arrive where The National has.
Has it got something to do with being on an indie label rather than a major labels? Perhaps, except there are plenty of indie bands on majors with what seems like longevity and ascendancy too. Most notably Elbow (though a partial 'rescue' job was done there), Kings of Leon (now so big it's hard to think of them as 'indie' but they are essentially) and others.
But The National's success seems partly down to the fact that the band didn’t get too popular too soon - that they had time to become this good. With ‘High Violet’, The National has indeed been allowed to bloom.
Sunday, 30 May 2010
Will more Great Catalogue now come back from Exile?
Have you listened to Exile of Main Street lately? If not, then you will surely have at least been curious to do so. It’s been nothing if not omnipresent for the past six weeks or so, leading up to the re-release last week.
This is how to do catalogue marketing. Take a classic record – one with plentiful versions of plentiful stories – and some good music – and re-embed it into the culture. So, for the past six weeks we’ve been ‘treated’ (whether we like it or not, and I for one have quite liked it) to extensive write-ups in all the broadsheets – with cover stories in their supplements, BBC documentaries on the TV and the radio – all seemingly with full participation from esquires Jagger & Richards. I'm sure there's probably been a social media strategy as well but I was less receptive to that if so.
Result for us: Exile On Main Street basically unavoidable. We are forced to submit, basically.
Result for them: Catalogue record from 1972 re-enters 2010 album chart and actually goes to number 1.
No wonder The Stones decided to take their catalogue over from EMI to Universal. Guy Hands probably didn’t paint quite this picture in his lunches with Jagger – the idea that for weeks on end, the likes of ‘Exile’ would literally become the biggest thing in British culture!
Universal is the number one on the block for ‘muscle’ and seems to have true carpet bomb capabilities in the way the other majors don’t (or maybe they can’t afford to or just don’t want to). Mind you having said that, EMI did a pretty good job with the Beatles re-issues didn’t they? When I wrote about that last year I predicted tens of millions in potential sales and I’m confidently assured that the Beatles re-issues have gone beyond 13 million and still rising.
It’s quite a phenomenon this ‘cultural marketing’, give the state we’re in generally and when you consider the fact that so much music catalogue has been commoditised too easily by being made available on streaming services. I think it justifies recent moves by Bob Dylan and other to question the move to be on those types of services. And the campaign around Dylan a few years back, when he released the book, the film and new music – was similarly the cultural phenomenon – and no doubt a fillip for his most recent new releases too.
It seems like the industry is beginning to take its catalogue ‘jewels’ very, very seriously – and that’s a good thing. Perhaps its because new music doesn't connect with mass culture in quite this way these days. Or maybe it's simply a mortality realisation thing, since there is a generation of these greats that may well literally expire on us before the next decade is out. McCartney has announced his farewell tour and you have to question how many more we’ll see – along with new records – by the likes of Springsteen, The Who and indeed The Stones.
What’s next on the catalogue cultural calendar? Personally I would like to see some proper re-appraisal of Queen’s catalogue – perhaps with a movie if that can be pulled together. Or Kate Bush – though I’m pining more for something new from ‘Our Kate’ having recently been playing the Nada Surf cover of “Love and Anger” and recognising just how uniquely Kate Bush it sounds. Stevie Wonder perhaps, with his forthcoming Glastonbury slot as marketing glue? Where was the Bowie ‘Berlin’ series tie in with the recent book by Thomas Seabrook? I’ve been enjoying that and would probably have been persuaded to part ways with money for some specially packaged versions of the Berlin triage of albums – perhaps.
I love the idea that great music can be culturally resurrected in this way – even if it is a bit in our faces via the usual big media gatekeepers – and will always be about records made a long, long time ago.
With ‘Exile’ it all seemed genuine enough and beautifully executed. But did the music itself warrant all this re-appraisal and attention? My CD (come on, after all this campaigning you could hardly be satisfied with downloading Exile now could you? – though I just bought the remix not the fancy packaged double) sat on the shelf for a week until this morning.
Last night I went out for reunion beers with for friends – two of which I had not seen for almost 15 years. This morning’s cotton headed, jelly-legged, bacon-sandwich-assisted slow recovery back to life seemed like the perfect morning to stick it on and given it a spin.
Yes, it’s quite good isn’t it? I guess a lot of people do know that now.
This is how to do catalogue marketing. Take a classic record – one with plentiful versions of plentiful stories – and some good music – and re-embed it into the culture. So, for the past six weeks we’ve been ‘treated’ (whether we like it or not, and I for one have quite liked it) to extensive write-ups in all the broadsheets – with cover stories in their supplements, BBC documentaries on the TV and the radio – all seemingly with full participation from esquires Jagger & Richards. I'm sure there's probably been a social media strategy as well but I was less receptive to that if so.
Result for us: Exile On Main Street basically unavoidable. We are forced to submit, basically.
Result for them: Catalogue record from 1972 re-enters 2010 album chart and actually goes to number 1.
No wonder The Stones decided to take their catalogue over from EMI to Universal. Guy Hands probably didn’t paint quite this picture in his lunches with Jagger – the idea that for weeks on end, the likes of ‘Exile’ would literally become the biggest thing in British culture!
Universal is the number one on the block for ‘muscle’ and seems to have true carpet bomb capabilities in the way the other majors don’t (or maybe they can’t afford to or just don’t want to). Mind you having said that, EMI did a pretty good job with the Beatles re-issues didn’t they? When I wrote about that last year I predicted tens of millions in potential sales and I’m confidently assured that the Beatles re-issues have gone beyond 13 million and still rising.
It’s quite a phenomenon this ‘cultural marketing’, give the state we’re in generally and when you consider the fact that so much music catalogue has been commoditised too easily by being made available on streaming services. I think it justifies recent moves by Bob Dylan and other to question the move to be on those types of services. And the campaign around Dylan a few years back, when he released the book, the film and new music – was similarly the cultural phenomenon – and no doubt a fillip for his most recent new releases too.
It seems like the industry is beginning to take its catalogue ‘jewels’ very, very seriously – and that’s a good thing. Perhaps its because new music doesn't connect with mass culture in quite this way these days. Or maybe it's simply a mortality realisation thing, since there is a generation of these greats that may well literally expire on us before the next decade is out. McCartney has announced his farewell tour and you have to question how many more we’ll see – along with new records – by the likes of Springsteen, The Who and indeed The Stones.
What’s next on the catalogue cultural calendar? Personally I would like to see some proper re-appraisal of Queen’s catalogue – perhaps with a movie if that can be pulled together. Or Kate Bush – though I’m pining more for something new from ‘Our Kate’ having recently been playing the Nada Surf cover of “Love and Anger” and recognising just how uniquely Kate Bush it sounds. Stevie Wonder perhaps, with his forthcoming Glastonbury slot as marketing glue? Where was the Bowie ‘Berlin’ series tie in with the recent book by Thomas Seabrook? I’ve been enjoying that and would probably have been persuaded to part ways with money for some specially packaged versions of the Berlin triage of albums – perhaps.
I love the idea that great music can be culturally resurrected in this way – even if it is a bit in our faces via the usual big media gatekeepers – and will always be about records made a long, long time ago.
With ‘Exile’ it all seemed genuine enough and beautifully executed. But did the music itself warrant all this re-appraisal and attention? My CD (come on, after all this campaigning you could hardly be satisfied with downloading Exile now could you? – though I just bought the remix not the fancy packaged double) sat on the shelf for a week until this morning.
Last night I went out for reunion beers with for friends – two of which I had not seen for almost 15 years. This morning’s cotton headed, jelly-legged, bacon-sandwich-assisted slow recovery back to life seemed like the perfect morning to stick it on and given it a spin.
Yes, it’s quite good isn’t it? I guess a lot of people do know that now.
Monday, 24 May 2010
Never Mind The Box Set - Case Studies
Last week I made my ‘return’ to the music business (after a spell contracting in FMCG or ‘real business’ – a contrast to be blogged about in future no doubt) with a keynote at Music Tank’s ‘Never Mind The Box Set’ discussion – the topic being the state of the current ‘physical’ music business. Full details you will find on the superb Music Tank site.
In my talk I presented four brief case studies of physical products that had come ‘back from the brink’ to find cult, niche and perhaps even mainstream, success. These were:
• Moleskin
• Lego
• Filofax
• Marvel
I thought it might useful to post these here as part of a series of posts this week to mark the ‘return’ of the JB blog, as it were. These case studies were the brands that came from top of mind in discussion with Music Tank – so they are not precise analogues for music – but I don’t think it matters for providing us with some imagination, innovation – a bit more belief, perhaps.
These are specific businesses rather than industry formats like the CD, but these brands are in many ways, symbolic of the industries in which they operate.
We’ll also see how these businesses have smartly embraced digital innovation but even more smartly, kept the physical product alive and well – protecting where the real, tactile value is. Real products remain at the core of these businesses.
Case Study 1: Moleskin
How did writing make such a comeback from the brink of extinction? What’s more anachronistic to us now, the notebook or that funny gadget with a dodgy pen all the early adopters were brandishing in the mid 90s? Writing recognition, the touch screen keyboard and voice recognition tools still occasionally ‘threaten’ the business of handwriting, yet it’s hardly enough to get the stationary business quaking.
The origin of Moleskin’s recent success might surprise. The rights to the famous designs were acquired by Italian company Modo & Modo as recently as the mid 90s and the big global marketing push didn’t happen until 2002 – now every second person working in the global creative industries seems to use one.
Success Factors for Moleskin
o Design, design, design – it’s just a notebook! But the look & feel means everything to its dedicated users
o Heritage – the ‘story’ – Hemingway, Bruce Chatwin writing beautiful prose in them – these stories are now part of the folklore of the brand
o Variety – size, colour, features – I’m using the ‘Woodstock’ red one just now
o All this comes with Premium – people pay 6-7 $’s more for a Moleskin versus a standard notepad – it’s all in the branding
The Root of Moleskin’s success though – the Insight if you will – is the art of writing – that’s what people really value. Can we work an equivalent for music with the art of listening?
Finally – Moleskin notebooks are addictive! Could you really switch back to using just a notebook? Can digital be addictive in the way a physical collection is? Can CD packaging be improved enough to raise such questions about digital music?
Case Study 2: Lego
Another business brand literally brought back from the corporate equivalent of life support, Lego was dead as a dodo at the turn of the millennium, with losses spiralling to €242m by 2004.
Fast forward to August 2009 and a buoyant Lego announced a robust increase in turnover and pre-tax profits of €124m for the first six months of 2009, up 61% over the same period of 2008.
Much was attributed to Jørgen Vig Knudstorp, a young dynamic CEO, who according to himself “changed everything but the brand”.
But really the success was down to a combination of licensing (Star Wars, Harry Potter etc.) and product innovation (bricks literally come in all shapes, sizes, colours – enabling you to build anything). Those innovations however came hand-in-hand with brave and painful operational changes.
For the last few years Lego has quietly expanded into video and online games. In 2010, it will roll out Lego Universe, a multiplayer online virtual reality game. It is also investing in real bricks too, with 15 new retail stores due to open before Christmas 2010 to add to its existing 47. Moving direct-to-consumer seems to have worked.
Success Factors for Lego
o Innovation in digital and physical – working symbiosis between these
o Heritage – converting parental approval and children’s creative instincts into sales
o Variety – size, colour, features
o Niche strategy – Lego’s sales are said to be concentrated on a relatively small market of loyal household customers (around just 2 million households according to one report)
As with any turnaround story, there’s always an insight that proves key to the revival...in Knudstorp’s own words: "We take the virtues of Lego and the virtues of Star Wars and create something more optimal out of it. A great example is the Lego Star Wars game which has been immensely popular. Here you have a category where many parents perceive it as not really creative and not very good for their children, but when it becomes Lego the parent says 'OK, now I feel comfortable, since it's Lego plus Star Wars.' It has the benefits of both worlds. Two plus two suddenly becomes five."
Case study 3: Filofax
That great symbol of the eighties – one many of us would perhaps rather forget - is back! And if Filofax can forge a comeback, anything can.
With a St Luke’s advertising campaign in 2006 to re-launch the brand – Filofax shifted its marketing to a younger (more colours), more female (more personal) customer base, with modest success. Pre-tax profits almost doubled from £2.8m to £5.5m for the year to January 2009, while sales nudged up to £61.4m from £59.7m a year earlier.
Success Factors for Filofax
o Niche strategy – what had become ‘naff’ is now a mould breaking statement for mavericks
o Heritage – Filofax built on the retro trend – but did so with deeper, practical benefits too
o Innovation: One innovation introduced in the run-up to Christmas 2010 was a service allowing customers to order personalised diaries from the website. Filofax users can now buy a printed calendar that incorporates all the birthdays, anniversaries and important dates they would otherwise have to annotate laboriously every year
Finally, once again here comes the insight – what’s become valuable today versus the 80’s when everything was about making money – is making time. Filofax responded by being less about business diary management and more about general lifestyle management – allowing people to manage all of their available time.
Marvel
I’ve written extensively about Marvel In editorials and blog posts so I will re-cap very briefly.
Once again Marvel is a riches-to-rags-to-riches story. In 1997, Marvel Entertainment escaped bankruptcy by a thread thinner than one of Spiderman’s. The company had failed to diversify its publishing business and flooded the market with comic book lines, effectively commoditizing its core business and leaving the company with a stock value of under $1.
Yet Marvel was transformed to a business with a market value of $4 billion, the price paid by Disney when it acquired the company in 2009.
Again, format wise, Marvel is becoming a seamless world of the digital and the physical. While digital content thrives (motion comics being a superb, natural innovation), physical product is hardly the Cinderella business, with the Graphic Novel industry in rude health, now threatening to break out of its geeky niche status and into the mainstream. See also the post on Marvel on this blog last year.
Recurring themes
In summary, a number of success factors associated with these case studies recur as learning or inspiration for music in a physical form.
1. Heritage - building on original strengths.
2. Branding - generating attractive stories.
3. Variety - product in all shapes & sizes - even personalised.
4. Insight - building on key actionable insights - eureka moments.
5. Innovation – clever interplay of the digital and physical worlds.
All these products could so easily have died, but belief, smart, brave decisions and real demand – allowed them to survive, re-build and thrive in today’s over-stimulated, ultra-competitive, digital world.
Versions of this post may appear on Music Tank and in MusicAlly's fortnightly circular.
In my talk I presented four brief case studies of physical products that had come ‘back from the brink’ to find cult, niche and perhaps even mainstream, success. These were:
• Moleskin
• Lego
• Filofax
• Marvel
I thought it might useful to post these here as part of a series of posts this week to mark the ‘return’ of the JB blog, as it were. These case studies were the brands that came from top of mind in discussion with Music Tank – so they are not precise analogues for music – but I don’t think it matters for providing us with some imagination, innovation – a bit more belief, perhaps.
These are specific businesses rather than industry formats like the CD, but these brands are in many ways, symbolic of the industries in which they operate.
We’ll also see how these businesses have smartly embraced digital innovation but even more smartly, kept the physical product alive and well – protecting where the real, tactile value is. Real products remain at the core of these businesses.
Case Study 1: Moleskin
How did writing make such a comeback from the brink of extinction? What’s more anachronistic to us now, the notebook or that funny gadget with a dodgy pen all the early adopters were brandishing in the mid 90s? Writing recognition, the touch screen keyboard and voice recognition tools still occasionally ‘threaten’ the business of handwriting, yet it’s hardly enough to get the stationary business quaking.
The origin of Moleskin’s recent success might surprise. The rights to the famous designs were acquired by Italian company Modo & Modo as recently as the mid 90s and the big global marketing push didn’t happen until 2002 – now every second person working in the global creative industries seems to use one.
Success Factors for Moleskin
o Design, design, design – it’s just a notebook! But the look & feel means everything to its dedicated users
o Heritage – the ‘story’ – Hemingway, Bruce Chatwin writing beautiful prose in them – these stories are now part of the folklore of the brand
o Variety – size, colour, features – I’m using the ‘Woodstock’ red one just now
o All this comes with Premium – people pay 6-7 $’s more for a Moleskin versus a standard notepad – it’s all in the branding
The Root of Moleskin’s success though – the Insight if you will – is the art of writing – that’s what people really value. Can we work an equivalent for music with the art of listening?
Finally – Moleskin notebooks are addictive! Could you really switch back to using just a notebook? Can digital be addictive in the way a physical collection is? Can CD packaging be improved enough to raise such questions about digital music?
Case Study 2: Lego
Another business brand literally brought back from the corporate equivalent of life support, Lego was dead as a dodo at the turn of the millennium, with losses spiralling to €242m by 2004.
Fast forward to August 2009 and a buoyant Lego announced a robust increase in turnover and pre-tax profits of €124m for the first six months of 2009, up 61% over the same period of 2008.
Much was attributed to Jørgen Vig Knudstorp, a young dynamic CEO, who according to himself “changed everything but the brand”.
But really the success was down to a combination of licensing (Star Wars, Harry Potter etc.) and product innovation (bricks literally come in all shapes, sizes, colours – enabling you to build anything). Those innovations however came hand-in-hand with brave and painful operational changes.
For the last few years Lego has quietly expanded into video and online games. In 2010, it will roll out Lego Universe, a multiplayer online virtual reality game. It is also investing in real bricks too, with 15 new retail stores due to open before Christmas 2010 to add to its existing 47. Moving direct-to-consumer seems to have worked.
Success Factors for Lego
o Innovation in digital and physical – working symbiosis between these
o Heritage – converting parental approval and children’s creative instincts into sales
o Variety – size, colour, features
o Niche strategy – Lego’s sales are said to be concentrated on a relatively small market of loyal household customers (around just 2 million households according to one report)
As with any turnaround story, there’s always an insight that proves key to the revival...in Knudstorp’s own words: "We take the virtues of Lego and the virtues of Star Wars and create something more optimal out of it. A great example is the Lego Star Wars game which has been immensely popular. Here you have a category where many parents perceive it as not really creative and not very good for their children, but when it becomes Lego the parent says 'OK, now I feel comfortable, since it's Lego plus Star Wars.' It has the benefits of both worlds. Two plus two suddenly becomes five."
Case study 3: Filofax
That great symbol of the eighties – one many of us would perhaps rather forget - is back! And if Filofax can forge a comeback, anything can.
With a St Luke’s advertising campaign in 2006 to re-launch the brand – Filofax shifted its marketing to a younger (more colours), more female (more personal) customer base, with modest success. Pre-tax profits almost doubled from £2.8m to £5.5m for the year to January 2009, while sales nudged up to £61.4m from £59.7m a year earlier.
Success Factors for Filofax
o Niche strategy – what had become ‘naff’ is now a mould breaking statement for mavericks
o Heritage – Filofax built on the retro trend – but did so with deeper, practical benefits too
o Innovation: One innovation introduced in the run-up to Christmas 2010 was a service allowing customers to order personalised diaries from the website. Filofax users can now buy a printed calendar that incorporates all the birthdays, anniversaries and important dates they would otherwise have to annotate laboriously every year
Finally, once again here comes the insight – what’s become valuable today versus the 80’s when everything was about making money – is making time. Filofax responded by being less about business diary management and more about general lifestyle management – allowing people to manage all of their available time.
Marvel
I’ve written extensively about Marvel In editorials and blog posts so I will re-cap very briefly.
Once again Marvel is a riches-to-rags-to-riches story. In 1997, Marvel Entertainment escaped bankruptcy by a thread thinner than one of Spiderman’s. The company had failed to diversify its publishing business and flooded the market with comic book lines, effectively commoditizing its core business and leaving the company with a stock value of under $1.
Yet Marvel was transformed to a business with a market value of $4 billion, the price paid by Disney when it acquired the company in 2009.
Again, format wise, Marvel is becoming a seamless world of the digital and the physical. While digital content thrives (motion comics being a superb, natural innovation), physical product is hardly the Cinderella business, with the Graphic Novel industry in rude health, now threatening to break out of its geeky niche status and into the mainstream. See also the post on Marvel on this blog last year.
Recurring themes
In summary, a number of success factors associated with these case studies recur as learning or inspiration for music in a physical form.
1. Heritage - building on original strengths.
2. Branding - generating attractive stories.
3. Variety - product in all shapes & sizes - even personalised.
4. Insight - building on key actionable insights - eureka moments.
5. Innovation – clever interplay of the digital and physical worlds.
All these products could so easily have died, but belief, smart, brave decisions and real demand – allowed them to survive, re-build and thrive in today’s over-stimulated, ultra-competitive, digital world.
Versions of this post may appear on Music Tank and in MusicAlly's fortnightly circular.
Tuesday, 27 April 2010
Are we living too fast for slow pop?
Couple of years back I was at a music conference featuring a panel of ‘new millennial’s (young people to you and me) discussing their music listening habits. One explained in all seriousness, that he had “tried putting a CD and just listening, but it didn’t really work for me”. Older members of the audience, including me, sighed out an involuntary laugh.
I intended then, to write something about some of the albums that I grew up with when I was a young adult, reflecting on just how different the experience was then – as a child of the 80’s, musically speaking. Putting on a CD and ‘just listening’ was exactly what we all did. Habitually, frequently, repetitively.
It’s rapidly becoming a lost art in itself though – and this fascinates me. It does so partly because I’m convinced the industry is missing a trick commercially by not promoting more pure enjoyment from music – instead becoming obsessed with access, discovery and acquisition. The most recent example of course is latest ‘buzz’ music service mflow, which has the tagline ‘Discovery it’s the greatest thrill in music’. Nothing wrong with it I suppose, yet there really is something wrong. However, that’s something for another post.
The other fascination for me with modern music consumption is not commercial, but cultural. I think the millennial guy who couldn’t get through full album session is missing out on one of life’s simple, exceptional pleasures. And it worries me that it’s going this way for the majority. When Observer Music Monthly surveyed the UK’s listening habits back in 2005 it found one third of music fans claimed they did still play albums from start to finish ‘occasionally’. I wonder what the proportion is now.
What brought this subject back to me was reading La Roux’s ‘Soundtrack of my life’ in this Sunday’s Observer (sadly, now sans its Music Monthly supplement). Elly Jackson observes – on the subject of one of my favourite and prime examples of slow-pop – Tear For Fears’ ‘Songs From The Big Chair’ that:
“The way it’s recorded and produced is incredible. People don’t take that much time over music any more. And if you did, all your fans would fuck off somewhere else, ‘cause they’re so fickle nowadays”.
I like this quote because it captures both the cultural and commercial trends in music production and consumption. We simply lack the attention spans, as well as the time, and the market responds to that by not supplying such demanding product.
That said, I for one am still trying to create the time and clear the headspace to listen to Joanna Newsome’s latest 3-disc magnum opus. What was she thinking?
For me, the classic slow-pop albums of my formative years are a unique thing, largely of the past. They are unique in that these records tended to contain a mixture of both massive hits, but more experimental, almost sub-classical tracks, either in-between – or sometimes given their own ‘side’ (Kate Bush’s ‘Hounds of Love’ being perhaps the most complete example, with its ‘The Ninth Wave’ second half). These records were made by artists at their commercial peak, coinciding with their creative urge to experiment and move forward.
Sequencing was massively important in creating an impression of vast depth for these records, which sucked the listener in – making a more immersive experience than any 3D film or website I can think of. Both ‘Big Chair’ and ‘Hounds’ are superlative examples. Another would be OMD’s ‘Architecture and Morality’ (the latter two albums curiously and perhaps rightly, not featured on Spotify et al.).
Other examples? Perhaps the masters of this whole process were Talk Talk. Perhaps the best example of such a work is Dark Side Of The Moon.
There are probably endless examples from days past. But where are the modern slow-pop masterpieces? They hardly exist – partly because the culture we live in leaves them little space in which to thrive. We are no longer connected by this type of cultural experience – too busy discovering, accessing or sharing what we haven’t really listened to that much!
I’ve previously argued that Radiohead’s ‘OK Computer’ might well be the last example of this particular ‘genre’ – a popular but experimental album. Since Radiohead have ‘moved on’ from albums, they may not supply any more of the same. U2’s experimental side and commercial peak seems long since past. Can we look to Elbow, or even Coldplay to do something a bit old-fashioned – namely connect massive popularity with a risky but ultimately successful creative formula? Or even La Roux per chance.
I hope they do and I hope it sparks a renaissance for slow-pop, for the sake of the new millennials.
My top five slow-pop records then, which I would not dream of mflow-ing you, but would advise you to get on to Amazon now...
1. Kate Bush: Hounds of Love.
2. Tears For Fears: Songs From The Big Chair.
3. OMD: Architecture and Morality.
4. Talk Talk: The Colour of Spring.
5. U2: Zooropa.
Ps. For the record, I like mflow – both its current execution and its possibilities, but for me it still isn’t quite the answer to the faltering music industry model.
I’m on mflow as ‘keithj’ if you can find some slow pop for me!
I intended then, to write something about some of the albums that I grew up with when I was a young adult, reflecting on just how different the experience was then – as a child of the 80’s, musically speaking. Putting on a CD and ‘just listening’ was exactly what we all did. Habitually, frequently, repetitively.
It’s rapidly becoming a lost art in itself though – and this fascinates me. It does so partly because I’m convinced the industry is missing a trick commercially by not promoting more pure enjoyment from music – instead becoming obsessed with access, discovery and acquisition. The most recent example of course is latest ‘buzz’ music service mflow, which has the tagline ‘Discovery it’s the greatest thrill in music’. Nothing wrong with it I suppose, yet there really is something wrong. However, that’s something for another post.
The other fascination for me with modern music consumption is not commercial, but cultural. I think the millennial guy who couldn’t get through full album session is missing out on one of life’s simple, exceptional pleasures. And it worries me that it’s going this way for the majority. When Observer Music Monthly surveyed the UK’s listening habits back in 2005 it found one third of music fans claimed they did still play albums from start to finish ‘occasionally’. I wonder what the proportion is now.
What brought this subject back to me was reading La Roux’s ‘Soundtrack of my life’ in this Sunday’s Observer (sadly, now sans its Music Monthly supplement). Elly Jackson observes – on the subject of one of my favourite and prime examples of slow-pop – Tear For Fears’ ‘Songs From The Big Chair’ that:
“The way it’s recorded and produced is incredible. People don’t take that much time over music any more. And if you did, all your fans would fuck off somewhere else, ‘cause they’re so fickle nowadays”.
I like this quote because it captures both the cultural and commercial trends in music production and consumption. We simply lack the attention spans, as well as the time, and the market responds to that by not supplying such demanding product.
That said, I for one am still trying to create the time and clear the headspace to listen to Joanna Newsome’s latest 3-disc magnum opus. What was she thinking?
For me, the classic slow-pop albums of my formative years are a unique thing, largely of the past. They are unique in that these records tended to contain a mixture of both massive hits, but more experimental, almost sub-classical tracks, either in-between – or sometimes given their own ‘side’ (Kate Bush’s ‘Hounds of Love’ being perhaps the most complete example, with its ‘The Ninth Wave’ second half). These records were made by artists at their commercial peak, coinciding with their creative urge to experiment and move forward.
Sequencing was massively important in creating an impression of vast depth for these records, which sucked the listener in – making a more immersive experience than any 3D film or website I can think of. Both ‘Big Chair’ and ‘Hounds’ are superlative examples. Another would be OMD’s ‘Architecture and Morality’ (the latter two albums curiously and perhaps rightly, not featured on Spotify et al.).
Other examples? Perhaps the masters of this whole process were Talk Talk. Perhaps the best example of such a work is Dark Side Of The Moon.
There are probably endless examples from days past. But where are the modern slow-pop masterpieces? They hardly exist – partly because the culture we live in leaves them little space in which to thrive. We are no longer connected by this type of cultural experience – too busy discovering, accessing or sharing what we haven’t really listened to that much!
I’ve previously argued that Radiohead’s ‘OK Computer’ might well be the last example of this particular ‘genre’ – a popular but experimental album. Since Radiohead have ‘moved on’ from albums, they may not supply any more of the same. U2’s experimental side and commercial peak seems long since past. Can we look to Elbow, or even Coldplay to do something a bit old-fashioned – namely connect massive popularity with a risky but ultimately successful creative formula? Or even La Roux per chance.
I hope they do and I hope it sparks a renaissance for slow-pop, for the sake of the new millennials.
My top five slow-pop records then, which I would not dream of mflow-ing you, but would advise you to get on to Amazon now...
1. Kate Bush: Hounds of Love.
2. Tears For Fears: Songs From The Big Chair.
3. OMD: Architecture and Morality.
4. Talk Talk: The Colour of Spring.
5. U2: Zooropa.
Ps. For the record, I like mflow – both its current execution and its possibilities, but for me it still isn’t quite the answer to the faltering music industry model.
I’m on mflow as ‘keithj’ if you can find some slow pop for me!
Thursday, 22 April 2010
Stranded!
Apologies that this isn't exactly a music related post, but it is at least, lyrical.
As some readers know I'm an official casualty of the 'Icelandic Ash Cloud' (why haven't they given it a snappier name?). I'm en famile, on day 20 of a 15-day vacation! We're in Singapore (worse places to be stuck I suppose) and if you wanted a flavour of the experience, it's here in a short poem I'ved called 'Stranded'. I've had another dozen thoughts on music topics but once again, no time to seriously consider writing up, yet...please be patient with me for a while longer...K
Stranded
Stranded
Without a flight
Stuck in 'Sing'
The "Asia-lite"
- Now one place we'd love to Sling...
Our hook?
3 young children
And a very sick mother
But Singapore Airlines
Is ducking for cover
Stranded
But we won't give up
Without a fight
Though our over-rested bodies
Are more than slight
Everyone back home says
We should "make the most"
So we tuck into another breakfast
Of dougnuts and toast
No more noodles for us
We're noodled-out
We just want to look up
To the skies and shout...
"We're Stranded"!
Over-rested, over-fed
Thanks to Enforced R&R
So 3 more 'Shirley Temple' mocktails
For my girls
- at the Bintan Pool Bar!
As for the parents
We've pretty much had it
Even with the Tigers
And the local 'Tea Tarik'
Stranded
3 countries, 35 immigration forms
All we ask for now is
A return to the norm
"Get us home now
"We've done it all"
- Malaysia, Indonesia,
Singapore Zoo
"Don't worry"
They tell us
"Singapore Airline will contact you"
Back soon. With luck.
As some readers know I'm an official casualty of the 'Icelandic Ash Cloud' (why haven't they given it a snappier name?). I'm en famile, on day 20 of a 15-day vacation! We're in Singapore (worse places to be stuck I suppose) and if you wanted a flavour of the experience, it's here in a short poem I'ved called 'Stranded'. I've had another dozen thoughts on music topics but once again, no time to seriously consider writing up, yet...please be patient with me for a while longer...K
Stranded
Stranded
Without a flight
Stuck in 'Sing'
The "Asia-lite"
- Now one place we'd love to Sling...
Our hook?
3 young children
And a very sick mother
But Singapore Airlines
Is ducking for cover
Stranded
But we won't give up
Without a fight
Though our over-rested bodies
Are more than slight
Everyone back home says
We should "make the most"
So we tuck into another breakfast
Of dougnuts and toast
No more noodles for us
We're noodled-out
We just want to look up
To the skies and shout...
"We're Stranded"!
Over-rested, over-fed
Thanks to Enforced R&R
So 3 more 'Shirley Temple' mocktails
For my girls
- at the Bintan Pool Bar!
As for the parents
We've pretty much had it
Even with the Tigers
And the local 'Tea Tarik'
Stranded
3 countries, 35 immigration forms
All we ask for now is
A return to the norm
"Get us home now
"We've done it all"
- Malaysia, Indonesia,
Singapore Zoo
"Don't worry"
They tell us
"Singapore Airline will contact you"
Back soon. With luck.
Thursday, 11 March 2010
Going, gone & gone for good this time
Going
Some weeks, the music industry delivers nothing but disappointment. It started this time last week hearing Mark Thomson announcing at the FT Media Conference, as part of a new BBC consultation, the proposed closure of 6 Music. The logic was nothing if not cloudy. However, it has been good to note that since, there has been a really strong & swift backlash, with a groundswell of opinion rightly raging against the machine.
Now 6 Music is not perfect, but it genuinely serves a sustainable, growing niche - exactly the role of a public service broadcaster essentially. If you, like me, don't want to lose your Guy Garvey's Finest Hour (the best two hours of a Sunday evening there is second perhaps only to when Wallander's on), Gideon Coe or Adam & Joe, then go and join up the various petitions and comment on the BBC consultation site. Help make them see some sense for goodness sakes.
Gone
So I got a call yesterday from a business correspondent at the Indy asking for a quote on Elio Leoni Sceti. I hadn't heard the news even, but it took me less than a second to realise - and to not be surprised. Didn't even miss a beat in the conversation. But it's no less disturbing when reflecting on it. The italian gent was, in my view, an inspired choice - something Guy had not exactly built a reputation for in the music business, by the point to which he hired Leoni-Sceti.
I met Elio twice last year. Both times he made a point of coming from behind his desk, not a blackberry or iPhone in sight, to sit ready for pure, effective exchange. Undivided attention. That's quite rare among music leaders in my experience. He was a good listener and asker of questions. He's calm and collected and had managed to galvanise what was left of morale within EMI. The results under his tenureship (if you can call it that) were unarguably good.
But then after just 18 months in the role, he has become yet another licensed-to-innovate leader from outside the music industry that has essentially failed to innovate from within it. Not his fault. Like a legendary football manager once said, you can only do so much up to the point when it all becomes about the players on the pitch. But with music, maybe it's not the players either, but the structure by which the whole game is put together.
Gone again
Even much worse news had come the evening before via a text from a friend (you can see how much I'm keeping up with music news of my own volition right now), who sent me a link to a Tim Jonze blog titled "Sparklehorse took the ugly and made it beautiful". I knew instantly what that meant - before reading one more word of the fittingly touching piece. Turns out Mark Linkous had shot himself in the heart.
I bought Vivadixiesubmarinetransmissionplot when it was first released in 1995. Didn't get on with it, despite all the rave reviews it got. I left Sparklehorse well alone until I capitulated - again on the strength of the reviews - and bought It's A Wonderful Life on the way home from a New York trip. Fell in love with it on listen two - right there on the return flight. I saw them/him tour that album with a gig at Union Chapel Islington - quietly inspiring. I loved seeing a sedentary Linkous just play, calm & focused, his sometimes driving rock, but his oh so delicate fragile ballads - he even played the tracks with all the twiddly bits. He seemed to know the strength of the material and the way in which it was played was what mattered, more than any sense of performance. It was a privilege to witness that. And I liked the way he played guitar, like he'd learnt it only recently, but didn't want to play any better than he exactly needed to for the songs.
I've since played his weirdly abstract, utterly unique sounding music during times high & low. Most of all, I remember playing a compilation of Sparklehorse ballads I labeled 'lullabies' (on minidisk) to my first daughter for the weeks after she was born. I even nick-named her Homecoming Queen (later Queenie) after the song of that name. Kids actually love Sparklehorse, because the lyrics make sense to them maybe, somehow. And he mentions lots of animals. Somehow, of all Linkous's spaced out crazy lyrics (did I really forget to mention him when I blogged here about those before) the one I like best is from Spirit Ditch, which might actually frighten my kids a bit. It goes:
"woke up in, a burned out basement
sleeping with metal hands
in a spirit ditch"
Now I don't know what that means and you don't know either. Neither did Linkous probably. And none of us would want to end up there. But my word it is worth listening to every now & then. Linkous reminds us it's a sad & beautiful world, but also a wonderful life. Linkous was fully qualified - after all he once died for a full two minutes before making a recovery. But this time he really is in the Spirit Ditch.
Friday, 22 January 2010
Throwing a clanger into the search engines
I've just been reading the Guardian Film & Music (as I do every single Friday without fail). Delighted to see the leader piece about none other than JB favourites Spoon! Tom Ewing was writing about abstract but absorbing lyrics but covers (and nails) Spoon's musical raison d'etre. It's a great piece, please read it
http://www.guardian.co.uk/music/2010/jan/21/tom-ewing-spoon-indie-rock
Spoon's new album is out next week and I for one, can't wait. Although Monday's schedule of Laura Veir's July Flame and the Tindersticks new album Falling Down a Mountain is pretty enticing as well. And Laura play's Union Chapel next Wednesday 27th - see you there!
I was also reading Tom Salmon's (always interesting) Click To Download column, in F&M about 'spotiseek' - a new search engine built on both Spotify and Last.fm's API's. Not another search engine! However, it does sound impressive, so I'm going to give this one a try and report back.
However, I don't know if it will satisfy my current musical curiosity, which can only be described as 'oddly reflective'. I've spent most of January playing my favourites of the decade - as reported last post. But as I've done so, it has occurred to me there are certain patterns in pop music that have always attracted me, as follows:
Just a thought, not bad for January though!
http://www.guardian.co.uk/music/2010/jan/21/tom-ewing-spoon-indie-rock
Spoon's new album is out next week and I for one, can't wait. Although Monday's schedule of Laura Veir's July Flame and the Tindersticks new album Falling Down a Mountain is pretty enticing as well. And Laura play's Union Chapel next Wednesday 27th - see you there!
I was also reading Tom Salmon's (always interesting) Click To Download column, in F&M about 'spotiseek' - a new search engine built on both Spotify and Last.fm's API's. Not another search engine! However, it does sound impressive, so I'm going to give this one a try and report back.
However, I don't know if it will satisfy my current musical curiosity, which can only be described as 'oddly reflective'. I've spent most of January playing my favourites of the decade - as reported last post. But as I've done so, it has occurred to me there are certain patterns in pop music that have always attracted me, as follows:
- The lyricist as poet. Guy Garvey, Nick Cave, Jeff Tweedy et al. I do like a bit more from my lyricists. I like abstract too - Britt Daniels and Thom Yorke are both masters ("Yesterday I woke up sucking a lemon", "I spent, the night in the map room/I humanised a vacuum" etc.). But the poets really have my attention and respect, for putting the bloody effort in! Take the Tweedy verse from 'Jesus etc'. "Tall buildings shake/voices escape singing sad sad songs/tuned to chords strung down your cheeks/bitter melodies turning your orbit around". Poetry, no?
- The Gibson ES guitar. Spoon, Aimee Mann, Laura Veirs et al. The playing has everything to do with it, but so does the guitar. I love guitars. I own the most amazing Ibanez Les Paul copy from the early 70's I'd never part with it. But it's the sound of the ES, with distortion running through it - played apreggio or solo. It gets me every time I absolutely love it.
- The piano/keyboard as rhythm instrument. Have a listen to 'Don't Lose Yourself' by Laura Veirs or of course my classic 'The Ghost of You Lingers' by Spoon. I find the use of the keyboard in driving the main rhythm of a song wonderfully uplifting. Music's great when instruments can be made to do unexpected things.
- Sophisticated pop. I like pop songs with a bit of arrangement. Some orchestration. I like a pop song that could almost be classical in a sense. Hence Merz. Any number of Merz's songs features multi-instrumental, time-shifting qualities. Try 'Malcolm' for example, from Moi et Mon Camion. Bill Callahan's new album, or John Vanderslice are also good examples. Elbow are moving in this direction too. Quite wonderful.
- The bass as melody. The opposite of point 3 to some extent I know, but it gets me for different reasons. I love the bass. I love the way John Taylor plays bass. But my favourite bass line ever, is by Sting, of all people. In the song 'Spirits In The Material World', the strings are plucked as the rhythm and the bass drives a sophisticated, but thumping, melody. That is possibly my favourite pop song. They don't make singles like that anymore do they?
Just a thought, not bad for January though!
Subscribe to:
Posts (Atom)




